Your Pipeline: Modern Marketing Plan

Your Pipeline: Modern Marketing Plan

Ultimately, the activity of your marketing team is driven by the marketing plan you build to achieve the objectives laid out by the firm and marketing strategies. In this panel discussion, we will explore how you build this marketing plan:

  • How you determine the mix of tactics to use
  • The new marketing tactics top firms are using and the results they are seeing
  • How to measure success of each marketing tactic