AGENDA*

 
  Concurrent Breakout Discussions
Day 1
17 Sep 2019
Day 2
18 Sep 2019
Day 3
19 Sep 2019

Welcome and Keynote

Versed in the importance of perspective and voice, Vinh will display exactly how complicated perspective can be to collaboration and how cross-firm collaboration is essential to success. He will discuss how to advocate for yourself and your team and to position yourself as an influencer within your firm. This session on personal development with a truly magical twist is guaranteed to inspire.
Vinh Giang
10:15 am - 10:30 am

Break

InterAction Update

Speaker: Scott Winter
2019 is shaping up to be a very exciting year for InterAction and this session will walk through the ways this product is evolving to address the things that matter most to our clients.
Scott Winter

Lunch

InterAction Ecosystem Opens
See all the ways the InterAction Ecosystem in working together to drive results for your firm. Speak with members of our team as well as key partners and demo the InterAction portfolio to see how the enhancements and evolutions will benefit your firm.

Break Out Panel: Defining and Executing a Key Account Management (KAM) Strategy

Every law firm has a list of accounts whose continued loyalty is vital to the firm’s success. These firms also serve clients whose potential to grow is substantial. The challenge most firms face is identifying exactly which clients are key to sustainability, which provide an opportunity for growth and how to support these accounts to ensure the best possible outcome.

In this session, InterAction’s Lead Account Manager, Stacey Morrow, will discuss the best practices around identifying key accounts as well as the steps necessary to nurture those identified clients to their full potential. You will also hear how your peers are finding success in their own strategic key account management programs and how to apply these principles in your firm.
Stacey Morrow

Break Out Panel: Marketing with Purpose: Building your message and taking it to market

At our core, we are marketers -- charged with the task of delivering a message to the market that builds interest, demand, and loyalty. We have to clarify the value, identify the audience, understand the considerations, write the stories, and deliver through the right channels at the right time. When done right, you have a core message that is delivered consistently through all channels and helps your firm build a positive reputation, win the business, and help maintain happy clients.
Carrie Johnson
Meghan Frank
2:30 pm - 2:45 pm

Break

Break Out Workshop: Defining and Executing your Business Development Strategy

Facilitators: Mo Bunnel and Brad Stites
With increased competition and market disrupters, growing your firm is harder than ever before. Differentiation is difficult—law firm clients say most everyone looks the same. More and more work is getting commoditized. But, there’s one area lawyers can still easily differentiate themselves: how they develop business. With few doing it well, it’s the one area that can return quick results. Join growth experts Mo Bunnell and Brad Stites as they facilitate a hands-on workshop guiding you through a proven six-step process to take your BD strategy to the next level. It will be interactive, action-oriented, and dare we say, fun. No matter where you are today, buckle up. This session will take things to the next level. Get ready to think big, start small and scale up.
Brad Stites
Mo Bunnell

Break Out Workshop: What’s Your Story?: Defining and Executing an Effective End-User Adoption Strategy

Facilitators: Elena Cutri, Kara Love, Khang Pham
The ability to tell the story is crucial for anyone who wants end users to adopt new marketing technology. A good story will personalize your message and resonate with your audience, if it connects to what they want or need. Many firms think about the story when designing training, but that’s too late! Identifying your personas and their ‘conflict’ should happen much earlier in the implementation. Carrying the story throughout the implementation will enhance engagement, improve user experience and make your users become MarTech advocates. If your end users can identify with your stories, your end user adoption will soar! This workshop will focus on identifying the barriers and how to address them throughout the project. Workshop Objectives:
  • Identify your MarTech stories about barriers you’ve experienced around adoption
  • Hear how to use personas to guide your implementation
  • Engage your end users with persuasive storytelling and begin to drive adoption in your firm
Dr. David Jacobs
Khang Pham
Kara Love
Elena Cutri

InterAction Ecosystem

New to Accelerate this year, the InterAction® EcoSystem will connect attendees with the departments and team members that work to set them up for success! We will also highlight our partnerships with organizations that offer the tools and opportunities to bolster InterAction’s impact at your firm. 
 
  This space will facilitate:
  • Discussions that affect you most
  • Meeting and networking with your peers and industry experts
  • Speaking directly with your InterAction client advisors, services team, account managers, product experts, and education specialists
  • Giving you the opportunity to talk about your goals and how we can work with you to achieve them
  • Demos of our latest products and product enhancements
  • Discussing how our partners can bring value to your CRM strategy

Breakfast

InterAction EcoSystem

Demystifying, Developing and Executing a winning Strategy

Speaker: Scott Wallingford
Strategy is one of the most overused and misunderstood terms in the legal space, but for a firm to reach its growth goals, a well-defined strategy is essential. When there is a disconnect between firm strategy and the contributions made by marketing and business development efforts the result is often confusion, frustration and a blurred understanding of the impact these departments make. Conversely, a well-defined and executed marketing and business development strategy not only drives firm growth, but should inform the broader strategy defined by firm leadership.

In this session InterAction’s Vice President and General Manager, Scott Wallingford, will draw on his breadth of consulting experience gained from working with some of the most notable global organizations to:
  • Demystify this misunderstood term.
  • Discuss how to clearly define and execute a strategy that connects the goals of firm leadership and the plan delivered by marketing and business development.
  • Detail how the strategy defined by marketing and business development can inform the broader strategy specified by firm leadership.
Scott Wallingford
9:45 am - 10:00 am

Break

MANDEL THINK AND SPEAK FOR RESULTS SERIES®

Become a Breakthrough Communicator
A person's ultimate professional success is often determined by that individual's ability to communicate with executive presence and to influence others to make the “right” decision. In today’s legal world, decision makers and firm leadership are overloaded with communications of all types and hard pressed for time. The slices of time a communicator is granted to influence a decision are getting shorter and shorter – requiring the communicator to quickly establish value, business relevance, and the need for action. If the messenger is unable to create engaging, high-value messages and communicate with credibility, vital opportunities can be lost in translation. Worthy ideas are abandoned. Opportunities are missed. Money and time are lost.

Becoming a Breakthrough Communicator
Our guiding philosophy at Mandel Communications is that – in every high stakes moment of truth – what you say is every bit as important as how you say it. To motivate your audience to listen and move to action, you, the messenger, are responsible for ensuring that they Understand, See the Value, and Trust You.

What to expect
During this highly interactive 90 minute to 2-hour session, participants will gain an understanding of Mandel’s approach to becoming a breakthrough communicator by:
  • Learning Mandel’s repeatable Personal Communications Framework™ ® – a simple, repeatable personal communication framework to analyze, organize and articulate clear and compelling messages both ‘in the moment’ and when preparing in advance for important conversations, presentations or communications.
  • Applying the framework to streamline their own most challenging communications by engaging in partner-practice exercises with teammates.
  • Practicing behaviors that are essential to establishing executive presence when communicating in moment-of-truth situations, both face-to-face and virtual.
Brad Holst

Final Keynote

After a conference packed with hands-on workshops and information packed sessions that have armed you with the tools and insights to impact growth within your firm as well as your professional development, our final keynote, Jim Davidson, will inspire you to be resilient and fearless as you bring these lessons back to your firm. During his first Everest attempt in 2015, Jim and his team were trapped at Camp 1 by massive earthquakes and avalanches. After recovering from this huge setback, he trained even harder and returned in 2017 to summit Mt. Everest. Work, life, and climbing always include change, challenge, and uncertainty. Struggling up Mt. Everest reveals how resilience allows you to overcome adversities and reach high goals. In this thrilling keynote, Jim shares hard-won resilience lessons on how you can:
  • Adapt to change
  • Face uncertainty
  • Overcome challenges
  • Recover from setbacks
Jim’s resilience was also tested by a tragic mountaineering accident that forced him to climb alone up an overhanging ice wall to escape from an 80-foot deep glacial crevasse. Jim’s survival epic was made into an episode of the hit TV series, “I Shouldn’t Be Alive” on Discovery Channel, and it was shared in Jim’s New York Times best-selling book, The Ledge. From his intense experiences, Jim distills how to:
  • Cultivate a resilient mindset
  • Leverage your personal resilience
  • Increase your resilience through post-traumatic growth
  • Persevere and become more
Jim Davidson

InterAction EcoSystem

New to Accelerate this year, the InterAction® EcoSystem will connect attendees with the departments and team members that work to set them up for success! We will also highlight our partnerships with organizations that offer the tools and opportunities to bolster InterAction’s impact at your firm.

This space will facilitate:
  • Discussions that affect you most
  • Meeting and networking with your peers and industry experts
  • Speaking directly with your InterAction client advisors, services team, account managers, product experts, and education specialists
  • Giving you the opportunity to talk about your goals and how we can work with you to achieve them
  • Demos of our latest products and product enhancements
  • Discussing how our partners can bring value to your CRM strategy

* Agenda subject to change.