AGENDA*

 
  Concurrent Breakout Discussions
Day 1
17 Sep 2019
Day 2
18 Sep 2019
Day 3
19 Sep 2019

Welcome and Keynote

Versed in the importance of perspective and voice, Vinh will display exactly how complicated perspective can be to collaboration and how cross-firm collaboration is essential to success. He will discuss how to advocate for yourself and your team and to position yourself as an influencer within your firm. This session on personal development with a truly magical twist is guaranteed to inspire.
Vinh Giang
10:15 am - 10:30 am

Break

InterAction Update

Speaker: Scott Winter
2019 is shaping up to be a very exciting year for InterAction and this session with walk through the ways this product is evolving to address the things that matter most to our clients.
Scott Winter

Lunch

InterAction Ecosystem Opens
See all the ways the InterAction Ecosystem in working together to drive results for your firm. Speak with members of our team as well as key partners and demo the InterAction portfolio to see how the enhancements and evolutions will benefit your firm.
2:30 pm - 2:45 pm

Break

Break Out Workshop: Defining and Executing your Business Development Strategy

Facilitators: Mo Bunnel and Brad Stites
With increased competition and market disrupters, growing your firm is harder than ever before. Differentiation is difficult—law firm clients say most everyone looks the same. More and more work is getting commoditized. But, there’s one area lawyers can still easily differentiate themselves: how they develop business. With few doing it well, it’s the one area that can return quick results. Join growth experts Mo Bunnell and Brad Stites as they facilitate a hands-on workshop guiding you through a proven six-step process to take your BD strategy to the next level. It will be interactive, action-oriented, and dare we say, fun. No matter where you are today, buckle up. This session will take things to the next level. Get ready to think big, start small and scale up.
Brad Stites
Mo Bunnell

Break Out Workshop: What’s Your Story?: Defining and Executing an Effective End-User Adoption Strategy

Facilitators: Elena Cutri, Kara Love, Khang Pham
The ability to tell the story is crucial for anyone who wants end users to adopt new marketing technology. A good story will personalize your message and resonate with your audience, if it connects to what they want or need. Many firms think about the story when designing training, but that’s too late! Identifying your personas and their ‘conflict’ should happen much earlier in the implementation. Carrying the story throughout the implementation will enhance engagement, improve user experience and make your users become MarTech advocates. If your end users can identify with your stories, your end user adoption will soar! This workshop will focus on identifying the barriers and how to address them throughout the project. Workshop Objectives:
  • Identify your MarTech stories about barriers you’ve experienced around adoption
  • Hear how to use personas to guide your implementation
  • Engage your end users with persuasive storytelling and begin to drive adoption in your firm
Khang Pham
Kara Love
Elena Cutri
3:45 pm - 4:00 pm

Break

BREAK OUT WORKSHOP: DEFINING AND EXECUTING YOUR BUSINESS DEVELOPMENT STRATEGY

Facilitators: Mo Bunnel and Brad Stites

With increased competition and market disrupters, growing your firm is harder than ever before. Differentiation is difficult—law firm clients say most everyone looks the same. More and more work is getting commoditized. But, there’s one area lawyers can still easily differentiate themselves: how they develop business. With few doing it well, it’s the one area that can return quick results. Join growth experts Mo Bunnell and Brad Stites as they facilitate a hands-on workshop guiding you through a proven six-step process to take your BD strategy to the next level. It will be interactive, action-oriented, and dare we say, fun. No matter where you are today, buckle up. This session will take things to the next level. Get ready to think big, start small and scale up.
Brad Stites
Mo Bunnell

BREAK OUT WORKSHOP: WHAT’S YOUR STORY?: DEFINING AND EXECUTING AN EFFECTIVE END-USER ADOPTION STRATEGY

Elena Cutri, Kara Love, Khang Pham

 The ability to tell the story is crucial for anyone who wants end users to adopt new marketing technology. A good story will personalize your message and resonate with your audience, if it connects to what they want or need. Many firms think about the story when designing training, but that’s too late! Identifying your personas and their ‘conflict’ should happen much earlier in the implementation. Carrying the story throughout the implementation will enhance engagement, improve user experience and make your users become MarTech advocates. If your end users can identify with your stories, your end-user adoption will soar! This workshop will focus on identifying the barriers and how to address them throughout the project.

  Workshop Objectives: 
  • Identify your MarTech stories about barriers you’ve experienced around adoption
  • Hear how to use personas to guide your implementation
  • Engage your end users with persuasive storytelling and begin to drive adoption in your firm
Khang Pham
Kara Love
Elena Cutri

InterAction Ecosystem

New to Accelerate this year, the InterAction® EcoSystem will connect attendees with the departments and team members that work to set them up for success! We will also highlight our partnerships with organizations that offer the tools and opportunities to bolster InterAction’s impact at your firm. 
 
  This space will facilitate:
  • Discussions that affect you most
  • Meeting and networking with your peers and industry experts
  • Speaking directly with your InterAction client advisors, services team, account managers, product experts, and education specialists
  • Giving you the opportunity to talk about your goals and how we can work with you to achieve them
  • Demos of our latest products and product enhancements
  • Discussing how our partners can bring value to your CRM strategy

Breakfast

InterAction EcoSystem

Demystifying, Developing and Executing a winning Strategy

Speaker: Scott Wallingford
Strategy is one of the most overused and misunderstood terms in the legal space, but for a firm to reach its growth goals, a well-defined strategy is essential. When there is a disconnect between firm strategy and the contributions made by marketing and business development efforts the result is often confusion, frustration and a blurred understanding of the impact these departments make. Conversely, a well-defined and executed marketing and business development strategy not only drives firm growth, but should inform the broader strategy defined by firm leadership.

In this session InterAction’s Vice President and General Manager, Scott Wallingford, will draw on his breadth of consulting experience gained from working with some of the most notable global organizations to:
  • Demystify this misunderstood term.
  • Discuss how to clearly define and execute a strategy that connects the goals of firm leadership and the plan delivered by marketing and business development.
  • Detail how the strategy defined by marketing and business development can inform the broader strategy specified by firm leadership.
Scott Wallingford
9:45 am - 10:00 am

Break

Identifying and Breaking Through Communication Blind Spots

Speaker: Elena Cutri
Include description: Effective communication is critical in a leadership role; it separates the poor leader from a brilliant one. Yet, strong communication skills remain one of the toughest to master. Many marketing professionals pride themselves on being strong communicators, but they may have a blind spot that is holding them back. Breaking through the blind spot can launch your professional development and career. Hear how to gain respect for the knowledge and experience you bring to your firm.

This session will cover: 
  1. Overcoming your professional blind spot
  2. Communicating as a leader
  3. Advocating for your marketing technology project
  4. Networking as a professional development skill
Elena Cutri

Professional Development Session

Speaker: Carrie Johnson
Carrie Johnson

InterAction EcoSystem

New to Accelerate this year, the InterAction® EcoSystem will connect attendees with the departments and team members that work to set them up for success! We will also highlight our partnerships with organizations that offer the tools and opportunities to bolster InterAction’s impact at your firm.

This space will facilitate:
  • Discussions that affect you most
  • Meeting and networking with your peers and industry experts
  • Speaking directly with your InterAction client advisors, services team, account managers, product experts, and education specialists
  • Giving you the opportunity to talk about your goals and how we can work with you to achieve them
  • Demos of our latest products and product enhancements
  • Discussing how our partners can bring value to your CRM strategy

* Agenda subject to change.