Accelerate 2018 Justification Toolkit

You know the value of attending the 3rd Annual Accelerate Accelerate Business Development Summit, but does your organization? Below are some key points to focus on as you build your case to attend Accelerate.

Accelerate provides you with…

  • Actionable information from industry thought leaders on how technology can augment your firm’s innate intelligence
  • A comprehensive analysis of the latest legal trends and the role marketing and business development play in law firm success
  • Opportunities to meet, mingle, and connect with your peers from other leading firms
  • An inside look at the latest advancements in InterAction software

Attending will give you exclusive access to all conference materials like session handouts, presentations, and videos—to share with your colleagues.

Topics include:

The most effective way to gain approval is to focus on the value you’ll bring back to your firm in exchange for the initial investment.

Here are a few suggestions:

  1. Discuss the networking benefits. For example, The Accelerate Business Development Summit will allow me to connect with other marketing and business development executives—from leading law firms. I’ll come back with insights on the latest tools, technologies, and tactics to drive law firm growth.
  2. Offer to deliver a presentation that shares what you learned. Make sure to include any new knowledge, skills, or techniques you bring back to the team.
  3. State processes that can be improved by seeing how other firms address them. Explain how attending will benefit specific business development or marketing programs.
  4. Set expectations for when you’re at the Summit, like who will be your back up while you’re at the event.

Get started by calculating all financial considerations with this easy-to-use spreadsheet. Then, fill out our customizable letter to send to your manager.