As technology continues to evolve, data has emerged as a double edge sword providing both endless opportunities and significant obstacles around managing, using and securing that data effectively. This discussion will focus on how to drive value from data – including informing firm strategy and personalizing business development – and how to overcome the challenges of protecting and properly utilizing the data you collect.
In today’s market, business development and marketing leaders face new challenges to the familiar goal of generating demand and driving growth. Success is contingent on how you structure your team,... Read More
While navigating today’s data driven world we experience technology both simplifying and exasperating our day to day lives. Marketing is no different and properly navigating the technology that allows us... Read More
Your marketing strategy brings your firm strategy to life. In this panel discussion, we will explore how to identify and capitalize on the right approach for go-to-market activities that help... Read More
Our Director of Product Management, Scott Winter, will provide an overview of recent enhancements to InterAction that simplify the process of achieving compliance with GDPR, as well as discuss upcoming... Read More