AGENDA*

 
  Concurrent Breakout Discussions
Day 1
25 Jun 2018
Day 2
26 Jun 2018
Day 3
27 Jun 2018

Welcome

Scott Wallingford

Networking and Business Development for Law Firms in the Hyper-Connected 21st Century

Kelly Hoey is a networking expert, acclaimed business columnist, and angel investor who has been hailed as “1 of 5 Women Changing the World of VC/Entrepreneurship... Learn More

Photo credit: Lisa Tanner
J. Kelly Hoey

Book Signing: “Build Your Dream Network”

By popular request, this extended break will provide the opportunity to network with other people at the summit. You will join a themed room (of your choice) to help you...
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J. Kelly Hoey

2018 State of the Industry Survey Results

An update on the state of the industry from the annual LexisNexis® InterAction® Legal Marketing and Business Development Survey. Learn how things have changed since last year, as well as...
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Doug Johnson
Lacey Ford

Your Pipeline: Business Development Operations

In today’s market, business development and marketing leaders face new challenges to the familiar goal of generating demand and driving growth.  Success is contingent on how you structure your team,...
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Justin Portaz
Kerry Price
Bryan Austin

Your Systems: Marketing Technology & Operations

While navigating today’s data driven world we experience technology both simplifying and exasperating our day to day lives. Marketing is no different and properly navigating the technology that allows us...
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Stephanie Bishop
Paul Bonner
Stacey Morrow
Rachel Shields Williams

Your Pipeline: Comprehensive Go-To-Market Strategy

Your marketing strategy brings your firm strategy to life. In this panel discussion, we will explore how to identify and capitalize on the right approach for go-to-market activities that help...
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Brad Stites
Amy Roeder Norris
Allen Fuqua

360o Perspective: Law Firm Business Development

We hear often that business development in law firms is highly dependent on the cooperation of key leaders, including the CMO/CBDO, CIO, and Partners. This panel will highlight ways to...
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Scott Winter
Jamie Usher
Brian Colucci
Craig Cannon

Heroic Marketing

Marketing used to be easy. You know… make a website, plan an event, run a partner announcement ad in the local paper and you were good to go. When did...
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Ron Tite

Your Systems: End User Adoption

Robots Need Not Apply: How Humans Put the AI into Effective Attorney Training (Marketing Tactics / Systems) When we think of Artificial Intelligence, we typically think of big data and technological...
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Maggie Hepburn
Elena Cutri
Anna Hedgepeth
Myles Ahearn

Your Pipeline: Modern Marketing Plan

Ultimately, the activity of your marketing team is driven by the marketing plan you build to achieve the objectives laid out by the firm and marketing strategies. In this panel...
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Laura Hudson
Corinne Smith
Terra Liddell
Meghan Frank

* Agenda subject to change.