Register now for LexisNexis Accelerate Business Development Summit 2017. This year’s conference will feature more speakers and more actionable insights, as well as more opportunities to learn, share ideas, and socialize with your peers.
We’re expecting a capacity attendance of business development and marketing professionals from leading law firms around the country, so mark your calendar and register for this free event today. If you have any questions during the registration process, please contact the LexisNexis registration office at +1.408.763.4598; toll free at 855.466.7025, or by e-mailing firstname.lastname@example.org.
Who Should Attend
NOTE: Your registration is not valid until you have successfully completed the entire process and received a printable confirmation page and an e-mail confirmation.
Chief Marketing Officer at the National Football League
Former President and CEO of Pepsi Cola North America and PepsiCo Foodservice
One of the most important female marketers in sports, Dawn Hudson is the chief marketing officer at the National Football League and the former president and CEO of Pepsi Cola North America. She helped revolutionize marketing and tie-ins with sports organizations. During her 11 years there, Pepsi’s sponsorships included NFL and Major League Baseball deals, along with Mountain Dew’s support of action sports. From the “Joy of Cola” to the return of the “Pepsi Challenge,” her impact on advertising and communications within the beverage industry is legendary.
A veteran marketing and advertising executive, Hudson has more than 20 years of strategic brand-building experience behind some of the world’s best-known brands, and she is a champion of smart innovation and growth. Exclusively represented by Leading Authorities speakers bureau, she speaks with electricity about the power of marketing and the influence of product branding on an industry. She shares insights on turning adversity into an advantage (she views marketing as one of the best weapons to beat consumers’ growing disaffection for 30-second TV ads), building a global brand, and creating a diverse workplace. Energetic and engaging, her near-photographic memory allows her to present material in an extemporaneous style so she can connect with her audiences.
In 2005 and 2007, she was listed among Fortune magazine’s “50 Most Powerful Women in Business,” and she was twice named to Advertising Age’s list of “Top 50 Marketers.” In 2002, she was named “Advertising Woman of the Year” by Advertising Women of New York. She also has won the “B*East” award from the American Advertising Federation and was inducted into the American Advertising Federation’s Advertising Hall of Achievement.